In today's data-driven economy, we help clients harness the power of big data for risk mitigation, harm diagnosis, and product innovation. Our expertise spans Data Theory, Data Architecture, Data Modeling, and Data Analytics.

Collaborating with academics, governments, and public health authorities, we conduct comprehensive research on alcohol, drugs, nicotine, and gambling. Our studies cover outcome monitoring, prevalence, and various demographic groups.

We provide targeted diagnostic measures and tools to aid stakeholders in market analysis and decision-making, including specialized analyses and customizable software packages.

The Focal team is experienced in uncovering rich consumer insights through comprehensive qualitative research. From concept design to mapping the customer journey, we engage with B2C and B2B end-users using a variety of innovative and proven designs. Qualitative analysis allows us to delve deep into the thoughts, feelings, and motivations of your target audience, providing invaluable insights for informed decision-making.

Focal has proven expertise in research design, complex sampling, and robust methodology. We use innovative approaches to operationalize research objectives and achieve representative and reliable information.