Tracy Schrans is the Principal and President of Focal and has conducted gambling research since 1989, consulting with industry, governments and organizations on player protection, corporate social responsibility, and responsible gaming evaluation. She has published papers in peer-reviewed journals and co-authored numerous government reports. Along with Dr. Tony Schellinck, she is one of the first researchers to use player-tracking data to develop algorithms for detecting and managing customer risk and harm. In addition, she has also been instrumental in designing new gambling instruments to identify early and advanced risks among adults and youth for prevention and social policy applications.