Evidence into Action – Focal at Regulating the Game 2025
Focal is set to make a significant impact at this year’s Regulating the Game conference by sharing new research and safer gambling product innovations on continuous play, engaging in the Pitch @RTG event, presenting a training masterclass, and sharing groundbreaking research insights on AI and player protection technologies.
18:00 | PITCH! at Regulating the Game
- GO!: A mobile app for use on the gaming floor to guide tailored interactions with high-risk players flagged by the Focal algorithm.
- Focal Assist: An interactive website providing Australian gaming providers with harm minimization strategies and help resources via QR codes shared with high-risk players.
- Learn more about this session
08:10 – 08:50 | Industry Collaborations in Research
Presenter: Tracy Schrans, President
This session shares groundbreaking findings from Focal Research’s collaboration with the University of Nevada, Las Vegas’ International Gaming Institute. The presentation will:
- Analyze behavioral tracking data to understand continuous play sessions.
- Identify who is likely to engage in extended play sessions and why.
- Provide practical guidance for optimizing player interactions to minimize harm.
Learn more about this session.
10:45 – 12:15 | Masterclass: Beyond Compliance – Safer Gambling Training and Building a Culture of Customer Care
Presenter: Jay Robinson, Chief Stakeholder Relations Officer
This masterclass emphasizes building and sustaining a culture of safer gambling through leadership and effective training initiatives. Industry leaders will:
- Embed a culture of safer gambling across organizations.
- Enhance leadership’s role in supporting training.
- Improve customer care and reduce staff burnout.
Learn more about this masterclass
09:00 – 10:00 | Artificial Intelligence Panel
Panelist: Tracy Schrans, President
This panel will discuss how AI can impact the betting and gambling industry, exploring:
- Potential applications of AI, from Smart Tables to automating sports coverage.
- Security, privacy concerns, and readiness of the technology.
- Implications for regulators as AI becomes more integrated.
With more than 30 years’ experience as a data analytics researcher in the gambling industry, Tracy brings a wealth of knowledge to the conversation and can provide compelling arguments on how artificial intelligence is changing the gambling landscape, offering both opportunities and challenges
15:00 – 16:00 | Safer Gambling Panel: Player Protection and Emerging Forms of Gambling
Panelist: Linda Woo, Senior Advisor
This session focuses on:
- The rise of social gaming, skill-based gambling, and other emerging technologies.
- Risks associated with game mechanics, aggressive marketing, and monetization strategies.
- Innovations in player education, harm prevention, and regulatory initiatives
- Learn more about this session
Working in gambling regulation over the course of her entire career Linda brings a unique perspective to this panel and can provide suggestions on how we might approach these new challenges while also keeping players safe.
Focal is committed to advancing safer gambling practices through research, innovation, and collaboration. We look forward to engaging with industry leaders, regulators, and stakeholders at this year’s conference!
Jonathan Myers
Creative Director, Digital Marketing Specialist, Focal Research Consultants
