How Gambling Risk Prevention Software Helps Venues Identify Risky Play Behaviours
Casino software designed to identify at-risk play has been available for quite some time. Focal has been developing these programs for over 20 years, conducting research to validate their effectiveness in helping individuals who gamble to modify their behaviour and make their gambling practices safer.
The Importance of Identifying At-Risk Play:
So, the software can alert either an individual or another system, for example, to recognize patterns in play that are linked through complex algorithms to high-risk or high-harm behaviours. Therefore, when we examine this aspect, we are not specifically identifying a problem gambler or problem gambling itself. Instead, we are focused on identifying problem play or risky play.
Unleashing the Power of Algorithms:
A person may engage in risky play regardless of whether it’s their first, second, third, fourth, or fifth time playing. Conversely, another individual could play for years without engaging in such risky behaviour. Hence, it becomes crucial to distinguish between the level of risk associated with the play and the individual involved.
Algorithms are capable of identifying patterns associated with high-risk and high-harm play. They can then alert another system to escalate the situation, allowing for intervention with the individual involved. This intervention aims to facilitate an interpersonal interaction. Focal has developed the ALeRT program to train staff members in recognizing observed signs and guiding them on how to respond in a sensible, helpful, and empathic manner when engaging with customers exhibiting such behaviour.
Meeting Compliance Requirements and Providing Support:
In a casino environment, the software can also activate a system that not only meets but surpasses compliance requirements regarding the identification of customers engaged in risky play. This ensures that such customers are promptly and appropriately addressed, offering them constructive messages and valuable support.
The software offers a wide range of capabilities, and when combined with the human layer provided by programs like ALeRT BETTOR Customer Care, it becomes even more comprehensive. This combination allows for the sensitivity and empathy of human interaction to be incorporated, which can be essential during both uncomfortable and challenging exchanges concerning an individual’s gambling habits. By combining human insight with data analysis, it becomes evident when and with whom to engage in order to provide effective support.
Learn more about Focal Research's Safer Gambling Solutions
ALeRT is a data-driven real-world solution to help prevent gambling risk and harm.
The system integrates corporate social responsibility best practices and technologies across a modern enterprise, helping move operators into an active prevention role. It does this by identifying at-risk players, supporting effective customer interactions, and evaluating the impact of such interactions in reducing customer risk and harm.
The ALeRT BETTOR Customer Care Training program is intended as an ancillary resource for gambling operators to use in addition to their own policies, practices and staff training.
This training program provides service staff with additional information and skill sets for undertaking effective customer interactions as part of normal customer care. This in turn helps gamblers make better decisions, making gambling safer for all those choosing to gamble.
Our Healthy Bottom Line brochures are helpful guides that provide insight into gambling risk, and harm and provide professional encouragement to safeguard your patrons from risky play patterns that may develop into long-term issues.
With six different brochures, each brochure is customized and branded for each operator to provide information that is relevant and meaningful to their customers. Materials are available in both print and digital formats.
