Tailored Safer Gambling Training Across All Operations
Safer gambling training is essential across all lines of business for all gambling operators. Everywhere I’ve worked, its importance is well understood for many reasons—not least because the people being trained are the ones interacting directly with customers. These staff members are typically skilled in customer care.
Utilizing Customer Care Skills
When we train staff, we focus on using alerts that provide information about individuals, including their playing patterns and any potential risks or harms identified in the data. Staff use their customer service expertise to engage with customers, addressing their specific gambling experiences, and providing timely, helpful information about safer gambling.
Tailored Interactions
Every customer is different, so it’s crucial that messages about safer gambling are tailored to each individual’s needs. Our training emphasizes promoting safer gambling through personalized interactions that consider each customer’s unique situation and desires.
Sophisticated and Nuanced Messaging
There is a broad spectrum of behaviors, risks, and opportunities to interact with customers about safer gambling. A one-size-fits-all approach does not work. Therefore, we ensure that our messages are sophisticated, nuanced, and easy to apply, catering to customers at any stage of their gambling journey. This approach is a core component of what Focal and the ALeRT system offer.
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Focal’s Safer Gambling Solutions
Explore our Safer Gambling Solutions for operators and regulators designed to promote responsible gambling.
